Internationalisering

ASRock

While many companies have chosen to hunker down during the recent economic malaise, ASRock has taken a different tack: they’ve decided to expand. In May of this year, ASRock relocated from a rental location, where they’ve been since 2002, to their own location. Their new building of 5,500 m2 is located nearby their former location in Nijmegen.

The local company imports computer motherboards that are manufactured at its main location in Asia. ASRock has suffered a revenue shortfall in Western Europe due to the decline of the computer market for desktops, laptops and tablets. This has been partly compensated by a growth spurt in Eastern Europe, and this has provided sufficient resources for investing in the new location.

Investment

The region can expect in the coming three years an additional 10 jobs to be created as well as an investment of some €3.5 million. Oost NL assisted, in close cooperation with the Netherlands Foreign Investment Agency (NFIA), in the location choice and necessary background information.